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HALL OF FAME
A look back at all our previous Fresh Award winners.
2024 winners hall of fame
congratulations to all our 2024 winners!
2024 winner:
New Covent Garden
Judges comment:
“ We recognise New Covent Garden Market (NCGM) for its remarkable example of dedicated service during the last 50 years. This iconic market stands as a cornerstone of the UK’s fresh produce industry, supplying London and the nation with the finest fruit, vegetables, flowers, and more with efficiency and expertise – all the while keeping sustainability and quality proudly at its core. Throughout the past five decades at its current site, NCGM has continued to adapt, innovate, and grow to remain at the top of its game. With exciting redevelopment plans well underway, the next 50 years are set to be just as vibrant and successful "
2024 winner:
Fresca
Judges comment:
“ It is with great admiration and respect that we honour Fresca Group’s extraordinary legacy of 150 years of industry excellence. Throughout the generations of the Mack family, Fresca has remained committed to excellence; adapting to changes in the market, embracing sustainability, and consistently setting the standard for the industry. This remarkable journey is not just a story of business success but a testament to enduring values, vision, and a dedication to the people and partners that have made it possible. As we celebrate this momentous achievement, we pay tribute to Fresca’s past, celebrate its present, and eagerly anticipate the future ahead "
2024 winner:
Berry World Group
Judges comment:
“ BerryWorld has demonstrated an outstanding commitment to long-term sustainability. The group has set its sights firmly on minimising its environmental impact by working towards a more circular economy, while resolutely upholding its responsibility to operate ethically. At the same time, the business continues to deliver on quality and service for customers and strives to promote transparency and progression across the group. The team has set several fantastic examples of how to succeed sustainably by always asking itself ‘How can we do better?’ and pledging to continuously make improvements "
2024 winner:
Gary Marshall
Judges comment:
“ Whether serving as a collaborator, facilitator, or innovator, Gary has dedicated his working life to the wholesale industry in the UK, making numerous positive contributions to both the sector as well as various charitable causes. His remarkably unwavering commitment to New Covent Garden Market and its 250-strong tenant community, in his role as Chairman of the Covent Garden Tenants’ Association for the past 14 years, has been exceptional. Gary works tirelessly to drive forward the market he loves, while fighting the corner of its tenants, investing large amounts of time outside of his long working hours and showing no limits to his energy and dedication, all the while running his own successful business. Gary is a true produce industry hero. He is richly deserving of this prestigious award for his lifetime achievements to date "
2024 winner:
Larissa Keyte-DPS
Judges comment:
“As a newcomer facing unprecedented global supply chain challenges, Larissa has shown exceptional skill in devising collaborative solutions that optimally serve suppliers, customers, and the DPS business itself. Her refreshing presence and genuine passion embody the very essence of the future of our industry.”
2024 winner:
Isla Haslam
Judges comment:
“Isla is a kind, enthusiastic, and talented marketer with strong leadership qualities who demonstrates Driscoll’s values of passion, humility, and trustworthiness. Her dedication and team spirit has driven a culture of belief and excitement to drive impressive results."
2024 winner:
ALDI
Judges comment:
“Aldi UK strives to be one of the nation’s favourite places to work, putting its people at the heart of everything. The retailer has made commendable progress with its pay rates, training and development, and colleague benefits – all in a concerted effort to attract, support, and retain employees to accommodate its growth plans
2024 winner:
Hall Hunter Partnership
Judges comment:
“Hall Hunter Partnership has demonstrated an unwavering commitment to propelling forward the agricultural sector by actively supporting and championing the advancement of essential technologies. In fostering a culture of technological innovation and collaboration through strategic partnerships, this family business is driving positive change to help ensure the sustainable growth and prosperity of our industry”
2024 winner:
BerryWorld Group
Judges comment:
“BerryWorld has shown a true ethical vision in engaging respectfully with suppliers and their workers to support the specific needs of women’s menstrual health. Their aspirational efforts successfully broke down a barrier to attending work, while increasing women’s confidence, self-esteem, and self-care knowledge”
2024 winner:
Albert Bartlett
Judges comment:
“Albert Bartlett is delivering the changes needed to achieve its sustainability targets, no matter the complexity and challenges that arise. Employees throughout the business have shown a real commitment to reducing the company’s environmental impact at every step of the supply chain in order to hit bold science-based targets"
2024 winner:
SoilPoint Humic
judges' commentS:
“A positive change for the climate, the soils, and the growers of fresh produce and cut flowers. SoilPoint Humic is answering the global call for greater sustainable food production and food security with its innovative soil conditioner.”
2024 winner:
HarvestEye
judges' commentS:
“An advanced agritech solution that cleverly allows growers to size crops and mitigate over or under supply in good time. The small team at HarvestEye is working very closely with customers to maximise the exciting potential of this recently upgraded, user-friendly tool”
2024 winner:
PES Technologies
judges' commentS:
“A commendable supply chain concept that is enabling the business to reinvest in quality for customers, and share best practice among global partners, all the while reducing its carbon footprint..”
2024 winner:
Henderson Wholesale
judges' commentS:
“Passionate about produce, local sourcing and its local communities, Henderson Wholesale has set itself apart as a deserving recipient of this award thanks to the group’s ongoing commitment to quality, innovation, sustainability, community support, customer satisfaction and technological advancement in produce wholesaling”
2024 winner:
Opperman Plants
JUDGES commentS:
“Opperman Plants is considered a year-round, one-stop shop for many of its wholesale and retail customers today thanks to the hard work, resilience, and expertise of its team. The company has shown a remarkable ability to adapt and survive one of its most challenging times while continuing to put customers first.”
2024 winner:
MM Flowers
JUDGES commentS:
“MM Flowers has earned the trust of major UK and European retailers to breed, grow, import, pack, and deliver flowers directly by always prioritising the quality and fulfilment of its orders. The business has shown exceptional energy in developing sustainable practices and innovative ideas.”
2024 winner:
Blue Skies
JUDGES commentS:
“The skillful team at Blue Skies has moved mountains to protect its high service levels and product availability. Regardless of the challenge, its enterprising colleagues have engaged remarkable enthusiasm, and agility to ensure this highly complex operation meets customer expectations whilst supporting grower communities..”
2024 winner:
Woods Foodservice
JUDGES commentS:
“A proactive company that prioritises excellence in every sense. Woods Foodservice is clearly on the ball when it comes to fulfilling orders with precision, driving sustainability, and fostering a well-rounded workforce to advance its growth”
2024 winner:
Berry World Group in conjunction with Emery Soft Fruits
JUDGES commentS:
“A stand-out grower in the UK that’s truly deserving of this award for its all-round determination to drive forward domestic berry availability, sustainable production, environmental responsibility, and ethical standards..”
2024 winner:
Double H Nurseries
JUDGES commentS:
“This is a highly-flexible business that has adapted strategically to the changing retail environment to satisfy both customer and consumer demands, and to ensure a happy, profitable company.”
2024 winner:
EuroFruits
JUDGES commentS:
“EuroFruits remains focused on improving day by day, season after season, for the benefit of its long-term retail customers. This is a unique company characterised by its highly enthusiastic and loyal team that never gives up and is always eager to learn..”
2024 winner:
PML Seafrigo
JUDGES commentS:
“As the business evolves and grows, PML Seafrigo continues to set new standards in the perishable transportation industry via its relentless pursuit of excellence. This forward-thinking company offers an unparalleled service for UK importers and exporters.”
2024 winner:
World Wide Fruit
JUDGES commentS:
Endorsing the company’s key values of passion, innovation, quality, and togetherness,the highly motivated avocado team at Worldwide Fruit has shown impressive capability in their mission to develop a supply base of excellence. Their commendable efforts are truly helping to drive forward the avocado category in the UK
2024 winner:
AM Fresh Group
JUDGES commentS:
A bold investment into employee equality and equity, AMFRESH Group UK is admirably pioneering a clever employee wellbeing and engagement tool with evident early success. This app could offer real inclusivity and efficiency benefits to many other busy companies across the sector
2024 winner:
Delifresh
JUDGES commentS:
A well-deserving winner. Delifresh’s meticulously-planned and seamlessly-executed marketing campaign succeeded in engaging, inspiring, and elevating both its participants and its brand while contributing to the future of the sector. A great example of how to achieve brand success through marketing
2024 winner:
Lidl
voters commentS:
“Lidl stands out as a premier fruit and veg retailer for its commitment to quality.”
“A great selection of quality fruit and veg at fantastic competitive prices.”
“The fruit and veg is always well presented, fresh, and reasonably priced.”
“Unreal freshness and availability.”
“A fabulous range of fruit and veg, which never disappoints. The too-good-to-waste boxes are great value.” ”
2024 winner:
Sainsburys
voters commentS:
“Always an abundant display with plenty to choose from, and flowers that last a very long time.” “Their innovation in the floral category has been outstanding, giving the customer real choice.” “Sainsbury’s has a great range of excellent quality flowers and plants at prices that suit any pocket.” “Beautiful, fresh flowers in all sorts of colours that last.” “Good ranges on both plants and flowers with really strong quality at affordable prices.”
2024 winner:
Co-op
voters commentS:
“A proper convenience store. Good hours, good quality, and good locations.”
“Great selection of products and excellent quality across own brand products.”
“Friendly local shop, great for a mid-week top-up shop.”
“Amazing weekly specials.”
“Helpful staff and very useful late opening hours.”
2024 winner:
Tesco
voters commentS:
“Tesco’s fresh fruit and veg is of excellent quality and lasts longer than the sell by dates.”
“Always consistent quality.”
“Everything lasts just that little bit longer with Tesco.”
“Convenient service with reasonable prices and fresh products.”
2024 winner:
Marks and Spencer
voters commentS:
A broad variety of flowers that you can’t find anywhere else.”
“Quality is unbeatable, and prices are good compared to other retailers.”
“M&S flowers are fresh, smell great, and last for more than a week.”
“I’ve ordered flowers from M&S several times and never been disappointed.”
2024 guest list
VIEW the 2024 awardS ILLUSTRIOUS guest list.
Click Below to view our Winners brochure and Guest list fip books.
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