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JW MARRIOTT GROSVENOR HOUSE 

Friday 26th SEPTEMBER

PREVIOUS WINNERS
HALL OF FAME

A look back at all our previous Fresh Award winners.

2021 WInners hall of fame

lifetime aWARD

2021 winner:

Denis Punter

FRESH PRODUCE BUSINESS
OF THE YEAR

2021 winner:

Total Produce

Judges comment:

"Truly a stellar business, with great people and brands."

HERO AWARD BUSINESS

2021 winner:

New Covent Garden Market

Judges comment:

"A fantastic response by all at NCGM during the pandemic to reinvent themselves when the hospitality sector ground to a halt overnight. The market’s inbuilt fortitude and solidarity to support existing customers while rapidly developing new direct-to customer services is exemplary. In adversity its traders fed and flowered London. While facing tough challenges themselves their generosity to the local community was steadfast."

HERO AWARD INDIVIDUAL

2021 winner:

Ryan Parr – PML Ltd

Judges comment:

"Ryan showed considerable capability and maturity to support his team and its customers throughout this challenging period. His commitment was unbounding: he even lived and worked permanently on site for almost three months to ensure the business delivered at all costs."

YOUNG PERSON OF THE YEAR

2021 winner:

Lauren Jenner – Berry Gardens

Judges comment:

"Challenging convention with enthusiasm and integrity, Lauren is a worthy winner."

MANAGER OF THE YEAR

2021 winner:

Richard Hoyte - PML Ltd

Judges comment:

"Richard’s positive nature, enthusiasm and motivation of the team is outstanding."

WHOLESALE
FRUIT & VEGETABLE
SUPPLIER OF THE YEAR

2021 winner:

Total Produce

BUSINESS SERVICE
PARTNER OF THE YEAR

2021 winner:

MorePeople

Judges comment:

"A unique understanding of the industry - much more than recruitment."

FOODSERVICE SUPPLIER
OF THE YEAR

2021 winner:

Delifresh

Judges comment:

"Total dedication to educate and inspire chefs, a business at the heart of the local community."

SUPERMARKET FRUIT & VEGETABLE SUPPLIER
OF THE YEAR

2021 winner:

Compagnie Fruitière UK

Judges comment:

"Compagnie Fruitière UK took on the ultimate challenge to go beyond ‘business as usual’ and is delivering long-term sustainable benefits."

MULTIPLE FLORAL
RETAILER OF THE YEAR

2021 winner:

Marks & Spencer

VOTERS commentS:

"M&S flowers are better last longer and better price. Presented really well, always look fresh and have a good selection too. Always fresh and well displayed. Flowers last well past the best before date."

MULTIPLE FRUIT & VEGETABLE RETAILER OF THE YEAR

2021 winner:

Aldi

VOTERS commentS:

"Good variety of choice and a great price and fresh."
"Their veg are always fresh and worth every penny."
"The quality is on par with all other supermarkets except it’s much cheaper."
"The staff have excellent knowledge of all their products."

ONLINE RETAILER OF THE YEAR

2021 winner:

Tesco

VOTERS commentS:

"The selection is very good."
"Best special offers."
"Always a good selection, excellent value."

CONVENIENCE RETAILER
OF THE YEAR

2021 winner:

Co-op

VOTERS commentS:

"Excellent availability and quality."
"Just local and convenient if I need anything."
"Freshness of produce."

WHOLESALE FLOWER & PLANT SUPPLIER OF THE YEAR

2021 winner:

Tom Brown Wholesale Florist

JUDGES commentS:

"A business which embraces challenge and offers customers exceptional service and knowledge."

BEST PLACE TO WORK

2021 winner:

Blue Skies Holdings

JUDGES commentS:

"Blue Skies’ team spirit and culture of respect is simply at the heart of all it achieves."

INNOVATION OF THE YEAR

2021 winner:

Jones Food Company

JUDGES commentS:

"This pioneer is moving the needle for the quality of fresh produce grown in the UK."

SUSTAINABILITY EXCELLENCE

2021 winner:

G's

JUDGES commentS:

"A pioneering and transparent approach to minimising food waste with exceptional benefits throughout the business and beyond."

MARKETING CAMPAIGN OF THE YEAR

2021 winner:

Branston

JUDGES commentS:

"An ingenious and selfless national consumer campaign for the benefit of the whole fresh potato sector."

SUPERMARKET FLORAL / PLANT SUPPLIER OF THE YEAR

2021 winner:

Bridge Farm Group

JUDGES commentS:

"A bold, industry-leading vision with investment and technology has never been more relevant."